The movie Generation P, based on Viktor Pelevin's novel, explores hallucinations and critiques the impact of television on humanity through a speech by Che Guevara. Set in 1990s Moscow, the film follows Babylen Tatarskiy, a PR expert who adapts Western brands to Russian tastes.
Generation P
The film tells the story of the advertising industry's rapid growth in post-Soviet Russia, capturing the tumultuous period of transition from communism to capitalism.