Argentine Malbec is the fastest growing wine varietal in the United States, having originated from France but finding its perfect terroir in Argentina's high and dry climate. Originally producing inexpensive blends, Argentines later developed "boutique" and "export quality" wines, which combined with an outward-looking economy and 2002's currency devaluation, led to a boom. US consumers are enamored with Malbec, but the boom may be threatened by difficulties for foreign investors, government unpredictability, and inflation.
Boom Varietal
The documentary Boom Varietal delves into the phenomenon of Argentine Malbec wine's rapid rise to fame, examining its significant impact on contemporary popular culture.
