Sacha Jenkins, born in 1971 in the vibrant city of Philadelphia, has worn many hats throughout his illustrious career. As a multifaceted individual, he has explored various creative outlets, including documentary directing, producing, writing, music, art, curation, and chronicling of hip-hop, graffiti, punk, and metal cultures.
At a remarkably young age, Jenkins published Graphic Scenes & X-Plicit Language, a groundbreaking 'zine that focused exclusively on graffiti art, making it one of the earliest publications of its kind. This early venture not only showcased his passion for the art form but also demonstrated his entrepreneurial spirit.
In 1994, Jenkins co-founded Ego Trip magazine, a pioneering publication that would go on to shape the landscape of alternative culture. The magazine's influence extended far beyond its pages, as it became a hub for creatives and a platform for self-expression.
Fast-forward to 2007, and Jenkins created the innovative competition reality program ego trip's The (White) Rapper Show, which premiered on VH1. This groundbreaking series brought together aspiring white rappers from across the country, offering a unique opportunity for them to showcase their skills and compete for a recording contract.
Today, Jenkins serves as the creative director of Mass Appeal magazine, a prestigious publication that has become synonymous with urban culture and lifestyle. Throughout his career, Jenkins has remained committed to celebrating and chronicling the diverse subcultures that have shaped modern society, leaving an indelible mark on the world of art, music, and entertainment.
