One of the co-founders of the remarkably successful independent film studio, Cloud Ten Pictures, Lalonde made a profound impact on both Hollywood and the business community through his innovative approach to marketing and promoting his movies.
A notable example of his unconventional strategies was the reverse tactic employed by Cloud Ten, which involved releasing the blockbuster film, Left Behind (2000),on video three months prior to its theatrical release. The film, starring Kirk Cameron, a well-known actor from the popular television show Growing Pains, achieved remarkable success, selling over 3 million copies and becoming the number one selling video in America in November of 2000. This impressive feat earned Left Behind the prestigious Video Software Dealers Association's (VSDA) awards for "Best Selling Title of the Year from an Independent Studio" and "Sell-through Title of the Year by an Independent Studio."
Throughout his career, Lalonde has received numerous nominations and accolades, including recognition for the "Ernst & Young Entrepreneur of the Year Award", "Canada's 50 Best Managed Companies", and "Canada's Outstanding CEO of the Year Awards".
