Jacques Servin, also known as Andy Bichlbaum, is a prominent figure in the world of culture jamming activism, particularly as a member of The Yes Men. This group is renowned for their ingenious "identity correction" exploits, which have been meticulously documented in films such as The Yes Men and The Yes Men Fix the World.
In addition to his work with The Yes Men, Servin is also a co-founder of RTMark, a pioneering entity that has been at the forefront of various subversive and attention-grabbing initiatives. His involvement with RTMark has been instrumental in bringing underreported issues to the forefront of public consciousness.
Prior to his foray into activism, Servin had a stint as an employee at Maxis, a renowned video game developer. However, his tenure at the company was marked by controversy when he secretly inserted code into the game SimCopter, causing male sprites to appear kissing each other on specific dates. Although this revelation did not occur until after the game's publication, it sparked a media frenzy that Servin claims he did not anticipate. This unexpected outcome ultimately inspired him to establish RTMark, a platform designed to amplify awareness about pressing issues that often go unreported.
Aside from his work in activism, Servin is also a published author, having written two collections of short stories in collaboration with FC2. Furthermore, he currently serves as an Assistant Professor of Communication, Design, and Technology in the School of Art, Media, and Technology at Parsons The New School for Design in New York City.
