A town embarks on a smoking cessation challenge, led by Reverend Brooks, with a grand prize at stake. However, tobacco executives conspire to undermine their efforts, employing every tactic to tempt them back to cigarettes. As the townspeople struggle to resist the urge to smoke, tensions rise and the stakes become higher.
Cold Turkey
A tobacco company offers a $25 million reward to an American town that can quit smoking for 30 days, leading to a media frenzy in Eagle Rock, Iowa, where the town accepts the challenge, but the company's PR man secretly works to undermine their efforts.
