Two Stanford graduate students had an inspired idea and an idealistic mission: create an e-cigarette that would help millions of people stop smoking. How did the founders of Juul lose their way and end up accused of addicting a whole new generation?
The New York Times Presents
Two Stanford graduate students, driven by an idealistic mission to help millions quit smoking, created an e-cigarette, Juul, which ultimately led to accusations of addicting a new generation.
