Air Jordan sneakers become a cultural phenomenon, transcending their purpose as footwear to represent social, cultural, and racial identity, while innovative marketing tactics propel the brand into a multi-billion-dollar industry.
Creators
ONE MAN AND HIS SHOES Q&A | BFI London Film Festival 2020
BFI NETWORK@LFF case study: ONE MAN AND HIS SHOES with Filmmaker Yemi Bamiro
Trailer
Behind The Shoes: The Rise of Sneaker Culture discussion | BFI London Film Festival 2020
Studio(s): Dartmouth Films, Break Em Films
Originally Released: United States, Aug 27, 2020
Production Country: United Kingdom
Genres:Biography, Documentary, History, Sport
