Teenagers with $150 billion in disposable income are bombarded with over 3000 ads daily. They're drawn to whatever is "cool", as defined by trendsetters. The documentary explores how businesses chase "cool" to sell to teens, but once found, it quickly loses appeal, forcing marketers to constantly seek new products and strategies to capture their attention.
Frontline
"Exploring the Influence of Corporate Advertising on Teenagers and Pop Culture"
