Two marketing experts revive old western films featuring "Smoky" Callaway, starring Howard Keel, and air them on TV. The movies become a huge success, but the star's whereabouts are unknown. A lookalike named "Stretch" Barnes, also played by Howard Keel, is hired to impersonate Callaway, leading to complications when the real star finally appears.
Callaway Went Thataway
A pair of marketing experts recruit a doppelganger of iconic Western star Smoky Callaway to recreate the actor's image and produce new films, but their plan unravels when the actual Callaway, presumed lost, suddenly reappears.
