Iconic movie logos, including West Side Story, 007, Manhattan, and A Hard Day's Night, are just a few examples of the work of Joe Caroff, a true American success story. From his childhood during the Great Depression to serving in WWII, Caroff's journey is one of perseverance and creativity. With exclusive interviews from Caroff, his wife Phyllis, and industry experts, this documentary showcases the quiet impact Caroff has had on global pop culture.
By Design: The Joe Caroff Story
The documentary chronicles the remarkable life story of Joe Caroff, a creative genius who designed dozens of iconic logos in film and TV, spanning from the Great Depression and WWII to his successful career in Hollywood.