Bobby Kim, founder of The Hundreds, embarks on a journey to define and document the elusive phenomenon of "Streetwear". From its humble beginnings in skate and punk subcultures to its current $70 billion dollar industry, Bobby shares personal stories with pioneers like Rick Klotz, Eli Bonerz, Stash, Futura, and Don Busweiler. He also explores the impact of big money on the business with Tommy Hilfiger and Russell Simmons. The film features interviews with the latest generation of street wear designers and influencers, including A$AP Rocky, Spanto, Mega, and Dennis. As Bobby delves deeper into the definition of street wear, the lines between interviewer and subject blur, forcing him to confront his own company, future, and the evolution of the industry.
Built to Fail
Bobby Kim, founder of The Hundreds, embarks on a journey to uncover the essence of "Streetwear," a phenomenon that has fascinated fashion enthusiasts for decades.
