American Experience background

American Experience

The film tells the story of how Tupperware was born in Massachusetts, exploring the entrepreneurial spirit and innovative thinking that led to the creation of the iconic brand.

Earl Silas Tupper, a reclusive inventor, and Brownie Wise, a self-taught saleswoman, collaborated to build an empire from Tupperware products, including burping bowls. Wise, a marketing genius, trained a large sales force of Tupperware Ladies to host parties in American living rooms during the 1950s. The company rewarded top performers with luxurious gifts, including minks and appliances, at annual celebrations.

Info about American Experience

Studio(s): PBS

Originally Released: United States, Feb 09, 1994

Genres:Biography, Documentary, History