An intellectual and farcical comedy about a young man named Joseph who is disillusioned with his generation of hipsters, poets, and posers in a New York cafe and bar. Joseph decides to start a cult of sincerity, seeking something genuine to believe in, and secretly tries to reunite his divorced parents. Along the way, he meets a cast of characters who teach him that simplicity doesn't mean stupidity, but by the time he learns this, his community has co-opted his idea as the next hip-status movement.
The Cult of Sincerity
In this quirky comedy, a fashion-conscious New Yorker embarks on a mission to craft the most authentic T-shirt the world has ever seen.