Simon Geist, a suburban dweller, leads a crusade against modern American popular culture through his magazine, "The Next Big Thing", targeting upcoming celebrities and artists with scathing critiques. As his anti-establishment movement gains momentum, will he become the last big thing or succumb to the same forces he's fighting against?
The Last Big Thing
Simon Geist, a protagonist from a suburban Los Angeles tract house, battles against mainstream American pop culture, assisted by his friend Darla, while also publishing a magazine called "The Next Big Thing".
