Simran, a Bollywood art director, is torn between her childhood sweetheart Raj and her new colleague Jay, who is charming but initially unsuccessful in his affections. As they work together on a film, Simran confesses her love to Jay, but he rejects her. She returns to Raj, only for Jay to later realize his own feelings and attempt to apologize to Simran.
I Hate Luv Storys
Jay is a skeptic when it comes to romance, while Simran is enchanted by the very concept of love.