McDonald's used UK libel laws to suppress criticism, but sued Helen Steel and Dave Morris instead. The "McLibel Two" represented themselves against McDonald's £10 million team, questioning every aspect of the corporation's business. Despite being outmatched, they refused to apologize, sparking a David-and-Goliath battle that lasted seven years and concluded at the European Court of Human Rights.
McLibel
Two ordinary individuals orchestrate a monumental upset against McDonald's, inflicting the largest corporate public relations catastrophe of all time.
