In the world of hip magazine "Sugar Ape", journalist Dan Ashcroft is fed up with the self-absorbed and trend-obsessed crowd surrounding him. He's particularly disgusted by Nathan Barley, the founder of the popular website "trashbat.co.ck", who embodies everything Dan despises about modern society. Despite his best efforts to avoid him, Nathan consistently creates awkward situations for both Dan and his sister Claire, a dedicated filmmaker. As Nathan's influence grows, Dan must confront the possibility that the tide of idiocy may be impossible to turn back.
In which Nathan makes Claire an offer she can't afford to refuse, while Dan d...